Build, manage and grow event experiences as a producer, business owner and industry leader in the global experiential marketplace.
Duration: 3 Years (6 Semesters)
Academic Engagement:
4 Hours / Day | 5 Days / Week
Studio-based learning with live event production
Paid apprenticeship & industry immersion
Develop the skills to conceptualise and deliver world-class live, virtual, and hybrid experiences as an experience architect or show producer.
Built around India’s fast-growing experience and live entertainment economy, preparing students to lead—not assist—large-scale events and productions.
Move beyond coordination into creative production and experiential strategy for festivals, brand activations, concerts, sports, and public experiences.
Graduate with strong creative vision, operational control, business acumen, and leadership skills to thrive in national and global event ecosystems.
Bachelor of Business Administration (BBA)
3 Years
₹3,00,000 per annum
Studio-based with live event production
A structured 6-semester journey from foundations to industry-ready expertise
Semester 1
Future-focused curriculum aligned with industry needs and evolving trends in the experience economy.
Strong emphasis on hands-on learning through live event execution and real-world production exposure.
A balanced approach combining creative ideation with business strategy and management skills.
Experiential, studio-driven learning that prioritises practical application over theory alone.
Gain paid industry apprenticeships and graduate with a strong portfolio of executed projects.
Education designed to build leadership, decision-making, and long-term career readiness.
Starting point
Interest in events and live experiences
Limited exposure to large-scale productions
Fragmented understanding of event business
Industry Ready
Industry-ready event & experiential professional
Strong portfolio of live events & productions
Leadership, business, and execution capability
Ready for employment, entrepreneurship, or global opportunities
