XR Lab
Degree Program

B.Sc in Immersive Media & Digital Experience Design

A next-gen degree at Indian Institute of Creative Skills (IICS) for building immersive, AI-powered, and interactive digital experiences across industries

Duration: 3 Years (6 Semesters)

Academic Engagement:
4 Hours / Day | 5 Days / Week

Studio-based learning, real-time labs & live industry projects

Training in AR, VR, XR, AI-assisted workflows & real-time engines

Program Vision

program_vision

Future-Ready Creative Technologists

Develops professionals capable of designing immersive, intelligent, and interactive experiences for global industries.

Industry 5.0 & Experience Economy Alignment

Aligns the program with India’s evolving experience economy and the human-centric, technology-driven needs of Industry 5.0.

Multi-Sector Immersive Technology Applications

Prepares learners for cross-industry use of immersive media, real-time technologies, AI-assisted pipelines, and IP-driven innovation.

Creativity, Technology & Enterprise Integration

Trains graduates to work at the convergence of creativity, technology, and enterprise, ensuring long-term career sustainability and global relevance.

Program Overview

The B.Sc in Immersive Media & Digital Experience Design is a next-generation degree designed for students who want to shape how humans interact with digital worlds.

This program blends design thinking, immersive storytelling, real-time engines, AI-driven workflows, and experiential technologies to create meaningful digital experiences across entertainment, education, enterprise, healthcare, marketing, and emerging metaverse ecosystems.

Unlike traditional media programs, this degree focuses on experience creation, not just content production.

Immersive Media

Degree Program

Bachelor of Science (B.Sc)

Duration

3 Years

Fee

β‚Ή3,00,000 per annum

Learning Mode

Practical & Studio-Based

Who This Program is For

Students passionate about AR/VR, XR, gaming, metaverse & interactive media.

Learners interested in the intersection of design, technology & storytelling.

Future experience designers, immersive creators & creative technologists.

Students seeking global career pathways beyond conventional media roles.

Program Structure & Curriculum

Year 1

Foundations of Immersive Media

Fundamentals of Design & Visual Communication
Digital Storytelling & Narrative Design
Basics of 3D Design & Spatial Thinking
Introduction to Immersive Media (AR/VR/XR)
UI/UX Fundamentals
Creative Coding Basics
Design Thinking & User Experience

Learning Outcomes

Immersive Experience Design

Design immersive and interactive digital experiences across platforms.

XR Environment Development

Build AR, VR, MR, and XR environments for real-world applications.

Real-Time Storytelling

Use real-time engines to create experiential and interactive narratives.

AI-Driven Pipelines

Integrate AI tools into creative and production workflows.

User-Centered Design

Develop user-focused digital experience solutions grounded in design thinking.

IP & Product Creation

Create original, IP-driven immersive products and experiences.

Multi-Industry Readiness

Apply immersive media skills across multiple global industries.

Career Opportunities

Immersive Experience Designer

AR / VR Developer

XR Content Creator

Metaverse Experience Designer

Creative Technologist

Interactive Media Designer

Virtual Production Artist

Experience Design Consultant

Industry Pathways

Healthcare Simulation

Healthcare & Medical Simulation

Automobile Design

Automobile & Transportation Design

Architecture & Smart Cities

Architecture, Real Estate & Smart Cities

Graduate Transformation

βœ•

Before IICS

Starting point

  • Interest in digital media or technology

  • Limited exposure to immersive tools

  • Fragmented skill sets

βœ“

After IICS

Industry Ready

  • βœ”

    Industry-ready immersive media professional

  • βœ”

    Strong portfolio of real-world projects

  • βœ”

    Multi-industry career readiness

  • βœ”

    Global exposure & future-proof skills

Admission Open

Build the future of digital experiences with IICS