Certificate in Journalism, PR, Image Strategisation Agitation & Brand Custodianship Program
This one year professional certification program offers comprehensive training in digital marketing, social media content creation, influencing, and podcasting. Designed for aspiring digital marketers, content creators, influencers, and podcasters, the course equips students with cutting-edge skills to excel in the digital landscape. From mastering SEO, PR, content marketing, and paid advertising to leveraging social media for growth and podcast production, students will gain practical, hands-on experience in all aspects of digital marketing and content development. The program combines foundational marketing concepts with advanced techniques for building an online presence, creating engaging content, and monetizing digital platforms. By the end of the course, students will have developed a professional digital portfolio, including a successful podcast and social media profiles, positioning them to launch and scale their careers as digital marketers or influencers.
Start Date
Training Duration
Chief Mentor
Dr. ( Hon) S Ramachandran
Certified by
Meet Your Chief Mentor
Dr. (Hon) Anusha Srinivasan Iyer is a firebrand journalist, philanthropist, and one of India's most influential image strategists. With over three decades of experience, she has transformed Naarad PR & Image Strategists into a powerhouse that has served iconic corporates, celebrities, and global initiatives. Known for her razor-sharp storytelling and innovative branding techniques, she was recognized among India's 111 most powerful women by former President Dr. APJ Abdul Kalam. Anusha is also a global award-winning filmmaker and founder of social impact organizations like Make Earth Green Again Mega Foundation, Pawsitive Farm Sanctuary and Zindagi Helpline, reflecting her deep commitment to environmental conservation and community upliftment.
As a disruptor in the PR industry, Anusha combines journalism and strategic insights to craft compelling narratives that have redefined public relations in India. Her expertise spans diverse sectors, including entertainment, art, culture, and politics. A global thought leader, she is also an Egalitarian Earth warrior and educationist who continues to inspire and mentor through her initiatives.
Meet Your Chief Mentor
Dr. ( Hon) S Ramachandran is a celebrated journalist, author, brand strategist, and filmmaker with over three decades of experience in print, television, and digital media. A prolific writer, he has authored thought-provoking books that delve into contemporary issues, offering unique perspectives that resonate with readers. His journalism career is marked by incisive storytelling and impactful narratives that have shaped public opinion and established him as a trusted voice in the industry also having worked in organisations like NDTV, Indian Express and Mid-day among others.
In addition to his literary and journalistic accomplishments, Ramachandran is a renowned brand strategist who has successfully elevated the public personas of celebrities, corporates, and political figures. His innovative approach to image-building, combined with his deep understanding of human psychology, makes him a sought-after mentor and thought leader in the fields of media and public relations.
Course Breakdown
Semester 1 : Foundations of Media & Communication
Fundamentals of Communication
Journalism Fundamentals
Introduction to Public Relations
Introduction to Social Media
Semester 2 : Digital Media & Social Media Marketing
Digital Media Marketing
Digital Storytelling
Public Relations in the Digital Age
Introduction to Artificial Intelligence in Media
Elective Courses Social Media Analytics & Measurement
Social Media for Business
Semester 3 : Specialization & Internship
Journalism & Media
Digital Marketing & Social Media
Public Relations & Corporate Communication
Internship (I)
Semester 4 : Advanced Studies & Internship (II)
Advanced Topics in Specialization
Social Media Influencers
Internship (II)
Career Opportunities
A Certificate in Journalism, PR, Image Strategization & Brand Custodianship prepares individuals for multifaceted roles in communication and media. Graduates can pursue careers as journalists, public relations specialists, or brand managers. They can also work as image consultants, crafting and managing public perception for individuals or organizations. This certificate equips them with skills in storytelling, media relations, strategic communication, and brand development, allowing them to navigate the complex landscape of modern media and public image.